Digital Makeover: How Sunrise Digital Media Elevated Government Companies

Mysore Sandal Soap: A Digital Renaissance

Objective

Revitalize brand image and increase market penetration

Duration

February 2024 - April 2024

Target Audience

Individuals aged 18+ across India

Strategic Approach

Social Media Marketing

Leveraged multiple platforms for broad outreach

Contests & Giveaways

Engaged users through interactive activities

Creative Content

153+ posts and reels with engaging narratives

Campaign Performance

3.9M

Total Reach

10M

Impressions

80%

Engagement Growth

50%

Followers Increase

Strategic Media Integrations

Reality Show Placements

Gicchi Gili Gili & Nam Amma Super Star Maha Sanchike

Enhanced visibility among diverse audiences

Higher viewer interaction with brand segments

TV Series Integrations

Lakshmi Baramma, SreeGowri, Ramachari, Karimani

Strengthened emotional connection with viewers

Improved brand recall through character endorsements

Award Show Sponsorship

Chittara Award Show

Elevated brand prestige

Exposure to influential personalities

Expanding Horizons: Government Projects

Public Awareness

Enhancing engagement through strategic campaigns

Local Products

Promoting regional goods to wider audiences

Large-Scale Campaigns

Delivering impactful results for government initiatives

Transforming Brands, Delivering Results

Sunrise Digital's work with Mysore Sandal Soap demonstrates our ability to:

Rejuvenate heritage brands for the digital age
Develop innovative multi-platform strategies
Deliver measurable engagement and growth
Create meaningful connections with audiences