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Truscan Diagnostics
Truscan Diagnostics is a premier diagnostic center located in Bengaluru, offering a wide range of healthcare services with a focus on accurate and timely diagnostics. Using cutting-edge technology, Truscan provides comprehensive health checkups and diagnostic tests, catering to patients with diverse needs. In May 2022, Truscan partnered with Sunrise Digital to strengthen its online presence, increase brand awareness, and drive patient engagement through a strategic digital marketing campaign.
Campaign Overview
The digital campaign commenced in May 2022 and is ongoing, with the goal of expanding Truscan Diagnostics' presence across multiple platforms, generating leads, and promoting engagement through consistent, well-targeted content.
Platforms Managed:
- YouTube
- Google My Business
- Website
- SEO
Social Media Performance
177.4K+
Facebook Reach
128.8K+
Instagram Reach
7.6K+
Profile Visits
1,027+
New Followers
43,704,208+
Total Impressions
18,312,156+
Total Reach
Google My Business Dominance
4,080+
Google Reviews
1,04,620+
GMB Views
50,000+
Calls
5,00,155+
Direction Requests
The GMB profile generated over 50,000 calls, highlighting the high intent of users interacting with the profile. Truscan Diagnostics also benefited from strong customer reviews, solidifying its reputation as a reliable diagnostic center.
YouTube Engagement
49.2K+
Total Views
368.6+
Watch Hours
642.8K+
Impressions
253.97+
Engaged Watch Time
YouTube became a vital channel for Truscan Diagnostics to showcase informative videos on healthcare topics, testimonials, and promotional content.
Campaign Strategies & Highlights
1. Health Awareness Campaigns
Strategic campaigns focused on educating the public about seasonal health concerns while promoting relevant diagnostic services:
- Monsoon diseases awareness with preventive health packages
- Dengue detection campaigns
- COVID-19 testing information
- Summer heat precaution guides
2. Seasonal Promotions
World Heart Day
Cardiac health packages with exclusive discounts
Women's Day
Special women's health checkup packages
Diabetic Awareness
Early detection packages for diabetes
Campaign Impact
Brand Awareness
43M+ impressions established Truscan as a diagnostic leader
Patient Engagement
50,000+ calls and 500K+ direction requests
Trust Building
4,080+ authentic reviews at 4.9★ rating
Service Adoption
Increased bookings for specialized health packages
Conclusion
The partnership between Truscan Diagnostics and Sunrise Digital has transformed the diagnostic center's digital presence, establishing it as a healthcare leader in Bengaluru. The multi-channel strategy delivered:
- Unprecedented reach across digital platforms
- Authentic patient engagement and trust
- Measurable business growth through calls and visits
- Educational leadership through video content
This ongoing campaign continues to set benchmarks in healthcare digital marketing, with Sunrise Digital's expertise driving continuous growth and innovation for Truscan Diagnostics.
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