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Case Study Report: Kateel Ashok Pai Memorial College (KAPMC)
Aradhana Orthopaedic Centre Hospital
Recognized as one of the most prominent healthcare institutions in Shivamogga, Aradhana Orthopaedic embarked on a comprehensive social media campaign starting in 2022 to bolster its online presence and reach.
Facebook
Instagram
YouTube
Orthopaedic Hospital Facility
Campaign Objectives
Brand Awareness
Establish as leading orthopaedic center in Karnataka
Service Promotion
Highlight specialized orthopaedic treatments
Patient Engagement
Build trust through interactive content
Lead Generation
Convert social engagement to patient consultations
Year-Wise Campaign Progress
2021-2022
Establishing Online Presence
80K
Reach
1M
Impressions
280
New Followers
Launched initial awareness campaigns highlighting state-of-the-art facilities and expert medical staff.
Hospital Facility Tour
2022-2023
Sports Medicine Focus
2M
Reach
5M
Impressions
500
Total Followers
Expanded reach with interactive content focused on sports medicine and injury prevention.
Sports Medicine Seminar
2023-2024
Knee Replacement Surgery
1M
Reach
12M
Impressions
1,900
Profile Visits
Specialized campaign promoting knee replacement services with educational content.
Knee Surgery Infographic
2024
Patient Success Stories
11M
Reach
17M
Impressions
1,400
Profile Visits
Highlighting patient recovery journeys and treatment outcomes to build trust.
Patient Testimonial
Platform Performance
17M
Total Reach
36M
Total Impressions
1K+
New Followers
1,900
Profile Visits
YouTube
High
Engagement Rate
Growing
Subscriber Base
Content Strategy Highlights
Patient Success Stories
Recovery journeys and testimonials building trust
Educational Content
Orthopaedic health conditions and treatments
Promotional Offers
Special discounts on consultations
Event Coverage
Health camps and community programs
Campaign Achievements
17M
Total Reach
36M
Total Impressions
1K+
New Followers
High
Lead Conversion
Transforming Orthopaedic Care Awareness
The ongoing digital campaign has successfully positioned Aradhana Orthopaedic Centre Hospital as a trusted provider through:
- Strategic year-over-year content progression
- Specialized treatment-focused campaigns
- Authentic patient success stories
- Consistent community engagement
17M
Cumulative Reach
36M
Total Impressions
100%
Organic Growth
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