Case Study Report: Kateel Ashok Pai Memorial College (KAPMC)

How the Aradhana Orthopaedic campaign was built

Aradhana Orthopaedic Centre needed a digital presence that matched a specialist practice. Patients looking for orthopaedic care want to know who treats which problem, where the centre is, and whether they can get an appointment. Sunrise Digital built the campaign around those questions, using social and paid distribution to put the centre in front of people in its catchment.

The figures on this page, including the impression total, describe how widely that creative ran. They are a record of the campaign, not a template you can copy onto a different hospital and expect the same number. Speciality clinics grow when the content stays specific: joint care, injury treatment, the doctors, and a simple next step.

Sunrise Digital still plans healthcare work this way. The first step is the service list and the locations. The second is creative a patient can understand without a medical degree. The third is a report that separates reach from actual enquiries, so the clinic can see what to continue.

Orthopaedic patients often arrive with a specific problem: a knee, a spine, a sports injury, a fracture follow-up. The campaign kept those paths separate so a person looking for one problem was not shown a general hospital slogan. Location and appointment information stayed visible because a specialist centre loses the enquiry if the next step is hard to find. That is the practical layer under the impression numbers on this page.

If you are a clinic reading this as a comparison, look at whether your own pages name the conditions you treat and the area you serve. The media only amplifies that clarity. Sunrise Digital can plan the media once the service list and the locations are written down.