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What the digital ads service includes

Digital ads at Sunrise Digital means paid campaigns that are planned, built, and reported, not a boosted post with no landing page. The usual mix is Google Ads for people who are already searching, and Meta ads for people who match the audience but are not searching yet. Retargeting brings back visitors who left without calling. Each of those has its own page because the setup, the creative, and the success measure are different.

A campaign starts with the offer and the cities. A hospital in one neighbourhood does not need the same keywords as a college recruiting across Karnataka. The account structure, the negatives, and the landing page follow from that. Sunrise Digital writes the ads, sets the tracking, and reviews search terms and placements so the budget does not drift into irrelevant clicks.

You should expect a regular report that separates spend, clicks, and enquiries. Impressions alone are not a result for a lead campaign. If the goal is awareness, as it was for some of the public brand work, the report says that clearly. If the goal is appointments or admission leads, the report follows the leads.

The tiles on this page open the specific services: the core ad setup, retargeting, and the related paid channels. If you are not sure which one you need, start with a note on the contact form describing the product and the monthly budget range. The team will tell you which channel is worth testing first.

Budgets are set with a ceiling and a test period. The first weeks are for search terms, placements, and the landing page, not for judging the whole channel. Sunrise Digital will pause a campaign that spends without a path to an enquiry, and will say so in the report. You should know the monthly limit before anything goes live, and you should know which conversion counts as success: a call, a form, a visit, or a reach target for an awareness flight.

Creative is part of the ad service, not an extra you are expected to invent overnight. Send the offer, the proof, and any words you are not allowed to use, especially in healthcare. The team will write inside those limits. Tracking is checked before scale, because an account that cannot see leads cannot be optimised. If your current account is messy, an audit is a better first step than a bigger daily budget.