Speak out on the social hub

Social media marketing, not a pile of unplanned posts

Social at Sunrise Digital covers two different jobs. Organic posting keeps a page alive with creative, replies, and a calendar. Paid social puts a specific post in front of a chosen audience and sends them to a form, a call, or a page. Facebook, Instagram, and YouTube are the channels most of the clients use, and each one is planned separately because the format and the audience are not the same.

A month of organic work needs a reason for each post. Festival creative has a season. Service posts explain what you do. Proof posts show a doctor, a campus, a result, or a place. Random greetings with no caption do not build a page anyone checks. The festival sets elsewhere on this site are examples of the seasonal half. The case studies are examples of the ongoing half.

Paid social needs a shorter list of rules. One offer, a creative that can be understood with the sound off, a landing step that matches the ad, and a person who calls the leads. Sunrise Digital sets that up and reports spend against enquiries. Boosting a post without that path is not the service described here.

If you need both the calendar and the ads, say that in the brief. If you only need one, say which. Include the page links you already have and the cities you serve. The tiles on this page open the channel-specific services if you already know where you want to start.

Reporting for organic social looks at saves, replies, profile visits, and the posts that led to a real enquiry, not a leaderboard of likes. Reporting for paid social looks at spend, reach, and the leads or calls that followed. Those reports are separate so a quiet but useful page is not judged by the same number as an ad. You will see both if you buy both.

Access is set up properly at the start. The studio should be a partner on the page, not logging in through a personal profile that disappears when someone leaves a job. Content approvals can be as light or as strict as your sector needs. Healthcare and education usually need a tighter check. Say that in the brief so the calendar includes review time instead of assuming same-day posting.

If you already have a page full of inconsistent designs, the first month is often a cleanup: a cover, a highlight set, and a rule for type and logo. Festival archives on this site show the seasonal layer that sits on top of that system. They are not a replacement for the weekly posts that explain the service. A page that only appears on festival mornings trains people to ignore it for the rest of the year. The weekly posts are the relationship. The festival set is the accent. Budget time for both, or the archive on this website will look better than the live page it was meant to help.